Have you thought about many course ideas but you’re not entirely sure which one to go through with?
If you haven’t made a list of potential course ideas yet, go back and see the last post in this series here: https://10000members.com/how-do-i-find-a-good-idea-for-an-online-course/
In this post, we are going to help you settle on one course topic. You are going to go and look through Udemy, Facebook and YouTube to make sure there are significant groups on the web with interest in the topic.
You are going to focus on your topic and describe the main pain or problem that the course addresses. In a similar way, you are going to describe the main solution or end goal that your course will provide.
Again, you need to remember that people will buy an online course to solve a pain or a problem they have. By looking at your course topic from this point of view, you will have a much better angle when you eventually get to the point of selling it.
Choose One Of Your Course Ideas
In this post, you are going to look at the list of topics you have created, and you are going to choose one of these topics to move forward and develop your course on.
Have a look through your list of course ideas and think about them from a few points of view:
Which topics do you really want to teach?
Which topics solve a problem for people?
Which topics have other courses out there already? (that’s a good thing as it proves there is a demand)
Based on a mixture of these considerations, decide on one of your ideas.
Validate Your Course Idea
Now that you have decided on your favorite idea, you need to go out into the web and find communities, courses and other media related to that topic.
Search through Facebook for decent groups that deal specifically with your topic or are in some way related to that topic. Join the groups, check out the discussion, try to find evidence of people trying to solve the same problem that your course addresses. The more evidence and language you can find about solving this problem the better. Keep notes of any good examples of this kind of evidence as you will be able to use the same language other people use in your own promotions in future.
Look for YouTube channels with big followings that deal with similar topics to your course. If there are channels out there with a lot of people following them, it means that people are consuming this kind of material online. Look through the reviews of the videos in the channel. Again, search for language relating to PAIN and PLEASURE, specifically people solving their problems.
Go into Udemy.com and find courses on the same topics. This is vital – there are tons of courses on Udemy and if you have chosen a good topic, chances are there will already be a course. If you can find popular courses on Udemy which solve the same problem as your course, then you are going in the right direction. If you cannot find the exact same course there, don’t panic. Search for related topics there instead. For example, if your course is on Facebook Ads and you cannot find a course on that, search for a wider topic, e.g. internet marketing.
What Is The Pain Or Problem That People Are Trying To Solve?
Try to identify the main problem or pain that your course solves. This is very important as it will be the reason why people will do your course in the first place.
Look through the reviews, comments and contents in the searches you have done on Facebook, YouTube & Udemy. Look at the way other people are describing the same topics. What is the main problem people are trying to solve?
What path will your course bring people on?
Ideally, your course will bring people on a path from Pain to Pleasure in your course topic.
What pain or problem will your course solve?
What Is The “Pleasure” That Your Course Will Bring?
The flipside of this is where will your course bring people?
What is the result of your course?
Again, look through comments, reviews and contents from Facebook, YouTube & Udemy. What language do other people use? Where are they trying to get to? Keep a record of these comments, reviews and contents.
What is going to be the main goal of a student completing your course? Based on your research here, decide on the end goal of your course. When you have finished this step here, you will have identified the course topic and the starting point and ending point. Now all you will need to do is map out the path in between. We call this the “PAIN PLEASURE PATH” and will get into more detail on this in Step 6.
In this task, you are going to review all the potential course topics you have listed, and you are going to choose the best one for you. You are then going to clarify the main pain or problem that your course addresses. This is vital – remember this is people will want to do your course.
Then you are going to clarify the solution or end goal of your course.
Your course will bring people on a journey from pain to pleasure relating to your topic. Essentially here, you are clarifying the start point and the end point.
Out of interest, people are often confused as to how to price a course and this has some relevance here. In general, the pricing of your course can relate to the length of the journey that your course brings them on. If your course will take someone all the way from complete beginner to total expert, that will be a more expensive course than one that completes a smaller part. In other words, pricing relates to the amount of transformation your course helps your students with.
- Identify Your Course Topic, The Problem It Solves & The Solution You Will Provide - January 28, 2019
- How To Create A Mass Movement For Your Online Course? - December 30, 2018
- Facebook Advertising For Online Courses (Part 1 of 3) - December 28, 2018
- Opt-in, Thank-You & Sales Page Scripts For Your Course Funnels - December 22, 2018
I am the founder of 10000 Members Grow Your Membership To 10000 Members. The reason I run this site is because I love helping course creators and membership site owners build a successful business. I do this through webinars, coaching, speaking, consulting and heading up the awesome community at 10000 Members.