Content For Opt-In, Thank-You & Sales Pages When you have completely built your webinar and online course launch, you are going to need to get people to opt-in to these promotions. The typical way to do this these days is to use landing pages within an sales funnel. Your online sales funnel can track important conversion rates for opt-in, follow-through and sales and can also allow you to split-test the effectiveness of different landing page elements. Within your webinar sales funnel, you will essentially have 6 sections: the opt-in page, the opt-in confirmation page, the webinar presentation page, the replay page, the sales page and the thank-you page. Within your launch page, you will have 7 sections: the opt-in, the 4 drip-fed video pages, the sales page and the thank-you page. So all in all, apart from your actual online-course pages, you will have about 12 pages to get ready. You will have taken care of most of the content for your webinar & replay page plus the 4 drip-fed video pages. So, you still need to think about content for the other pages. Some of this content will be the same, for example, the sales and thank-you pages will be the same across both funnels. Your 5 New Video Scripts Essentially, we are going to need 5 more video scripts, including opt-in for your launch, opt-in for your webinar, opt-in confirmation for your webinar, sales script and video script. In this post, I'm going to discuss how to write the scripts for each of these pages! These are of course massively important as they will be major conversion points in your funnel. Firstly, you will be sending traffic to your opt-in pages and you have to maximize the chance of your visitors opting in. Secondly, the whole point is for people that get to the sales page to go ahead and purchase the course. Thirdly, you want people to feel appreciated. This step will guide you through exactly what you need to get ready. The first script is for your webinar opt-in page. This will emphasize the big promise and three secrets but will also make some reference to the free gift for anyone staying until the end of the webinar. The second script is for the webinar sign-up thank you page. This will follow the formula again: "Appreciate, Affirm, Action". The third script is for the launch opt-in page video. Again, this will emphasize the big promise and 3 secrets and will reference the gifts that you are going to give away with the launch videos. The 4th script is your sales video script and this is adapted from the "Billion Dollar VSL Script" by Frank Kern as follows: 1. The Open (With A Cliffhanger) I stumbled on a powerful system that showed me the ONE THING anyone can do to... (big promise here). I'll share what that is, but first let me introduce myself. 2. The Intro (With Accomplishments) Introduce yourself. Tell some stories that explain your background, especially stories involving some famous other people or something that presents you with a bit of gravity. 3. The Story (Attractive Character) Tell Your Attractive Character Story: Essentially this is your attractive character story. Tell people how you got involved in the topic, how you saw an opportunity, created a solution and converted it to a system (your course) 4. The Transition To Pitch You're watching today for a reason. You know where you are, and you know where you want to go. The only thing left is how are you going to get there? Today you have the chance to grab the roadmap that show you exactly how. 5. The Pitch And today you have the chance to get the ONE THING that can help you quicker and more easily than anything... How Does Your Course Solve The Problem: Go into some detail about what way your course solves the problem (the pain). Explain it in terms of time and money. How can it save people time and make them more money? Then go into detail about where the course brings people (the pleasure) and just reaffirm that people can get this solution from your system. 6. The Bonuses Recap Of Everything & Total Value Of Package: Now we're just going to recap all 5 parts of the stack again and of course the total value in dollars. 7. The Risk Reversal & Re-Pitch 30-Day Money Back Guarantee: Explain how you give a 30-Day money back guarantee. Emphasize that they don't need to decide if it's worth it now. If they sign up, they can decide over the next 30 days if it's worth it or not. Walk Them Through Purchase & Get Them To Have Faith: Now you can get straightforward again. Walk them through the steps of what it takes to sign up. Press the BUY NOW button, take the card out punch in the numbers, etc... Also, here remind them that your system can change their life but they have got to have faith and eliminate their own doubt. Remind them of the 30-Day money back guarantee and the support address. The fifth script is for the after-sales thank-you page video. Again, this will follow the formula: "Appreciate, Affirm, Action". ... See more
Full post here: https://10000members.com/creating-your-4-part-launch-sequence-part-1-of-4/
How To Launch Your Online Course (Part 1 Of 4). So, let’s talk about your online course launch. What exactly is a course launch and how do you create it? Simple tips here will get you thinking about how to create gifts for your course launch and how to write the script for your first video! This is the first blog of 4 concerning setting up a launch for your online course. The launch will include 4 videos and will be presented as a drip-fed sequence for potential students. They will opt-in for the 4-part educational series about your course topic. Along the way, while presenting videos about your course topic, you will warm up these potential students towards you and your course, so that by the final video, you can present the sale. Hopefully at that stage, you will get a few customers. As the first task for preparing your launch, you are going to design some gifts that you can give away with your video sequence. This gives people an extra reason to come and watch your videos. The promise of something free and valuable can draw them into your video page so that you can build that good will. YOUR LAUNCH GIFTS After someone opts in to your launch sequence, they are going to be taken to your first video. You will also begin sending them an email sequence that will drive them back into your video sequence. One of the incentives you will provide for people to visit your video pages will be the promise of a gift at each stage. The principles of a good gift in this stage are similar to those of a good lead magnet. Instantly available The first thing is that your gift will instantly available. If you have promised a free gift with video 1, then make it instantly available. Either send it by email or make it available to download from the video 1 page. Insanely useful The second thing to be aware of about your free gifts is that they need to be insanely useful. This is the kind of thing that you want your potential students to be delighted to get their hands on. It doesn’t have to be very fancy if it is useful. SCRIPT FOR VIDEO 1 Next, you will begin to prepare your first video script. The 4-video launch sequence is designed in a way to ascend people up from cold prospects who don’t know much about you and your course up to hot lead with their credit card in hand. So, each video gradually will bring them further along that journey. Each of the first 3 videos is going to handle an objection. We’re going to look at the three main objections people have with online courses. Firstly, that your course or system will not be good enough to deliver the results it promises (the vehicle objection). Secondly, that the students will not be able to get the value from your course (the internal objection). Then the third video will handle the objection that life will get in the way or that they won’t enough time (the external objection). The final video is going to be your sales stack and we’ll get into that in more detail. So the first video is going to handle the objection with your course. Specifically, that your course will not deliver the value it promises. To combat this objection, we are going to use the modelling concept. So you are going to explain how other people get the results your course promises and then give examples. Then you’ll get straight into a video testimonial of someone who has got success with your course or method. The next thing you can do is to handle common objections around who the course is for, by explaining customer types. So here, what i mean is that you make a list of different types of people that are suitable for your course. This will depend on your course, but as an example, imagine a course on investing. You could explain that your course is suitable for young people, old people, people with no experience in investing, or people with experience. You can go into detail to combat the customer types objections for your own particular course. After all that, you can leave some bait to come back and watch the next video with the promise of your next gift. Then finally, you can introduce yourself, your background story and give some context as to your expertise. ►Subscribe: https://goo.gl/YVn1Nd to learn more online course creation tips. Find me on Facebook: https://www.facebook.com/10000members/ Read more on my blog: https://10000members.com/blog ... See more
Do you want to sell your online course with webinars? Maybe you're not sure how to structure it? Why not use the "perfect webinar" structure? Here's how to use a big promise and 3 secrets to filter out unsuitable people and handle objections. ... See more
THE BIG PROMISE & 3 SECRETS Here I’m going to discuss the concept of the perfect webinar as it relates to online courses – covered by Russell Brunson in much of his teaching, his webinars and books. The idea is to put on a web-class or webinar that you can invite potential customers to attend. The reason they will attend is because you are going to offer to solve their problem during the webinar. Overall, the purpose of the webinar on your side is to sell access to your online course. However, a potential customer will see this webinar as an opportunity to solve the problem that your course addresses. So the big question is how do you structure the webinar so that you convert that potential customer into a paying customer during the webinar? It’s the same as any sales process. Firstly you want to filter out the people that are not suitable for the course. Secondly, you are going to handle the objections of the people that are suitable for the course. More info here: https://10000members.com/the-big-promise-3-secrets-of-your-perfect-webinar/ ... See more
How To Create An Online Course & Perfect Webinar in Less Than 2 Weeks. So, let’s talk about online courses and perfect webinars. Simple tips here will help y...
How To Divide Up Your Online Course Into 9 Main Steps
Sell with webinars: read more here: https://10000members.com/the-big-promise-3-secrets-of-your-perfect-webinar/
3 Simple Approaches To Finding A Good Idea For Your Online Course
Full Blog Here: https://10000members.com/how-to-divide-up-your-course-into-9-steps/
Create your #onlinecourse & perfect webinar in less than 2 weeks. Clink the link below ⬇️⬇️ to see how
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